At the Colorado Singles Resource Guide, we have learned that many businesses have not thought of targeting the single community.  It is a so-called forgotten target market.  Many people think of targeting families with children because most likely they own a home, two cars and have many financial needs.  However, what many business owners and marketing managers don't realize is that many singles are financially self-reliant and they have more discretionary income as they do not have the added expense of raising children.  Of the other side, however, there are many single parents as well whose needs are just as high as a family with a spouse present. 

In this day and age of marketing, it is getting harder and more expensive to reach our potential customers.  It takes approximately 5-6 times at least for a business to tell a potential customer what they do before they buy.  So the definition of marketing from CJ Hayden is telling someone what you do over and over and over.  So at the Colorado Singles Resource Guide, we are geared to help our advertisers gain customers through many different levels of marketing.  Not only will our readers see an advertisers ad in the magazine but they will see them on the website and also in our email blasts.  We want our readers to get to know our advertisers.  So we take a multi-tiered approach to marketing. 

So here are the benefits for advertising in Colorado Singles Resource Guide:

1.  Distribution of 20,000 copies of the guide and a readership of 50,000.
2.  Free unlimited listing of events on our calendar on www.singlocity.com.
3.  Free website link on our website www.singlocity.com.
4.  Website listing on at least two email blasts which go out twice a month.
5.  Listing in the digital version of the magazine which will have a shelf life of 2 years. 
6.  Opportunity to write an article for the magazine and email blasts.

In other words, we help our advertisers be promoted to the single community in many different ways, which is not offered by other publications.  We help our advertisers tap into a marketing that is under-served and forgotten. 

Singlocity, Inc.
Colorado Singles Resource Guide
303 424-2300
355 South Teller Street, Ste. 200
Lakewood, CO  80226
Copyright 2007, All Rights Reserved